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After the Austrian Data Protection Authority has ruled that the use of the popular statistics tool is illegal in the EU, there is a genuine risk that the service may become illegal in Denmark, says an associate professor of data protection law. But nothing is decided yet.

Version2 Google vil profilere brugere med kunstig intelligens, så identiteten skjules, mens det stadig er muligt at målrette annoncer. Men tech-gigantens ideer møder stor modstand.